Fast rising Ghanaian recording artist and passionate vocal performer Essumann pushes back into the musical front with a fierce, ambition-charged new tune “Get Rich”.
This inspirational record comes at a time when West African Afro-fusion fans, streetwise dreamers and modern listeners are looking for hard-hitting, rhythm-driven records about financial elevation, persistent struggle and overcoming everyday economic challenges. Essumann has previously shown his versatility with soul-stirring pleas of hope and assertions of infinite luxury and continues to perfect his musical personality. On “Get Rich,” he captures the unfiltered, no-holds-barred desire of the streets turning the everyday pursuit of life and long term riches into a triumphant and feel good record made for kick-starting mornings, working out and daily grind drives.
The producer builds a bouncing, mid-tempo environment, supported by warm guitar plucks, sliding sub-bass grooves and sharp percussive shakers. Afro-pop is built on a clean, steady drum kick layered over deep basslines, keeping the rhythm swinging with an irresistible, head-nodding bounce that doesn’t clutter up the layout. And the clean sound engineering means the sound is uncluttered and spacious, allowing every nuanced instrumental texture, textured vocal intonation and layered backing harmonies the freedom to cut through the speakers with immaculate clarity.
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